headerFall 2011
The Capitol Connection Newsletter

capitolconnection.org         TV Service for Commercial Markets     Webcasting

In This Issue
Get A Free Month of Service
Follow Us On Twitter!
How To Use Web Video
Is Your Office Moving?

Get a FREE month of service!

 

That's right! From now until December 31, 2011 all current customers who relocate to a new address 
will get an added month of 
programming for FREE! Note that the move does not have to happenOffice Move within this time frame, you simply have to
notify us of the relo-cation
and accept our free survey for your service. The extension will take effect once you take over your new space.  

To make sure you don't miss out on this valuable opportunity contact Dave Reininger, our corporate relocation specialist at
(703)993-3100 or 
dreining@gmu.edu.  Then just sit back and relax knowing that you'll receive uninterrupted service while saving money too!
Important Contact Information      

Main phone number:

703.993.3100  

 

Television Sales:

Danelle Springer

dspringe@gmu.edu

 

Service requests/questions: Capcon@gmu.edu

Accounts Receivable:

Carmellia Coe
ccoe@gmu.edu        


Office Relocations/

Customer Service: 

Dave Reininger 
dreining@gmu.edu
 

 

Bob Pullar

rpullar@gmu.edu 

 

Webcasting Sales:   

Julia Morelli   

jmorelli@gmu.edu 

Office Manager:  

Maureen Breen 

mbreen1@gmu.edu  

 

Do you want  

We want you 

a free $10 Starbucks card?

 

Do you know anyone who could use The Capitol Connection TV or webcasting services? Let us know and we'll give you a Starbuck's card worth $10!  Just email us at capcon@gmu.edu and we'll get that card right out to you!

Dear Patron,

Between the Congressional debt ceiling debate, worldwide market fluctuations, earthquakes, and hurricanes no one can say that the summer of 2011 was boring!  While everything from the stock market to the ground beneath our feet has been moving wildly, our television service is something that Washington DC decision makers can count on, at an affordable price.  

In an effort to help the commercial market keep pace with the rapidly changing environment we are introducing two new Twitter feeds.  

Read on to find out how you can get a free $10 Starbucks card.  And we don't stop there, we're also offering a powerful incentive for current customers who relocate their offices and take us with them!  Please read the articles on each of these great offers and learn just how quickly and easily you can take advantage of them.  

And as always, we invite your comments and feedback about how we can continue to serve your information needs.  Simply send e-mail to capcon@gmu.edu.

Sincerely,
The Capitol Connection Team

 

Follow Us on Twitter!

Twitter Icon
Icicles in Purgatory? Perhaps, but the Capitol Connection is now on Twitter! We are proud to announce that we offer two Twitter feeds, one for our TV service (@CapConTV) and another for the webcast side of the business (@CapConn).  
 
Both feeds will complement the robust and personable customer service offered by the Capitol Connection staff. 
 
Keep up with announcements regarding the Capitol Connection's television service by following @CapConTV. We promise not to bombard you with spam.  The feed will be used to keep you up to date with noteworthy events.  
 
Follow @CapConn for information on the Capitol Connection's webcast service. The Capitol Connection provides online audio and video streams from the Federal Energy Regulatory Commission, National Transportation Safety Board and other organizations. Follow @CapConn for programming schedules for government meetings and updates. 
 
Call the Capitol Connection at 703.993.3100 to get your content streamed on the web. It's affordable and we offer no obligation estimates for all work.  
Webcasting Corner  

   
 
Web Video:  The Way We Do Business

The saying "a picture is worth a thousand words" has caught up to us with a vengeance.  

High-speed Internet and inexpensive recording devices ushered in the new age.  For organizations this revolution poses the same opportunities and challenges as those presented by other social media tools.  Invest too little attention and get left behind; invest too much and simply waste time and resources.  Get it right and opportunity knocks.

What do you need to know to make the right decisions about incorporating video into your communications mix?

Challenge #1:  Deciding what content serves your organization's needs and can be turned into well produced video.  For example, can your organization share the release of an important report to your constituents or customers in a short video rather than an email of .PDF?  Should you use video to provide exposure to your CEO or agency head?  Should it be used for training or be added to your customer marketing mix?

Challenge #2: Choosing the right delivery vehicle. The good news is that the vehicles to distribute video messages are already at your fingertips and aren't complicated.  Short, recorded videos can be posted on your website, on YouTube, or both. (It's easy to create a "channel" on YouTube as a portal for all your recorded videos.)  For longer pieces, major events and those with a large audience, or to communicate excitement and immediacy turn to live, video webcasting. From the floor of a conference, a professional webcasting studio, or even from your own offices - high-quality webcasts can provide impact and value.  

The best news is that the bar to enter the video communication world is low in terms of cost and the ROI can be great!

The Capitol Connection is the area's leading webcasting consultant and producer.  We can assist your organization or agency with on-location live webcasting, in-studio webcasting or by recording and distributing your videos.  Call 703.993.3100 or send e-mail to Julia Morelli at  JMorelli@gmu.edu.

 

The Capitol Connection is a service of the George Mason University Instructional Foundation Inc., a non-profit corporation organized for the purpose of supporting the educational and cultural activities of George Mason University. 

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